Service
Structured data is the contract between your CMS and machines. We implement it at scale without breaking releases.
Fifteen prompts, four engines, five business days.
Start with a visibility checkDiagnosis
Rich results and AI snippets pull the wrong field — old leadership, a deprecated product line, or a mis-labeled location — because markup disagrees with visible copy.
Approach
Schema is written to match what a human sees on the page, validated against your prompt targets, and logged when deployments change. Fixes ship with the page edit, not as a separate SEO ticket.
Process
Days 1–5
Baseline
Approve prompts, engines, and competitors. Record today’s answers — labelled baseline, not a forecast.
Week 2+
Ship
Publish answer blocks, schema, internal links, and disclosed mentions. Strategists approve customer-facing copy.
Weekly
Report
Ship log plus named / cited / absent on the agreed set. Next sprint targets the largest gap.
Deliverables
Validated schema on money pages, articles, and FAQs
A validation report for the templates we change
A schema inventory you can hand to your engineering team
Included work
Schema architecture and template governance
Included work
FAQ, HowTo, Product, Service, and Organization graphs
Included work
Automated validation in CI where possible
Sample artefact
A strategist-readable table tied to your prompt list. We do not paste invented win rates into this layout.
Sample weekly excerpt · layout only
Schema markup & structured data
| Prompt | Status | Engines |
|---|---|---|
| Best vendor for [job]? | Cited | |
| Who is trusted in [category]? | Named | Sample row |
Figures appear only when measured for your account. This is not a client export.
Measurement
Prompt status
Named, cited, or absent on each agreed buyer question.
What shipped
Pages, schema, links, and disclosed mentions that week.
Sources cited
Which URLs or domains the assistant attributed when it answered.
Next sprint
The smallest change queued to address the largest gap.
Engine angle
For Schema markup & structured data, assistants combine your site with related proof pages you already influence. We ship schema markup & structured data work in the order your prompt baseline demands.
Strong fit
Usually not a fit
FAQ
Start with a complimentary AI Visibility Check, or commission a $997 audit if you already know this is a priority.