In-house
Hiring an in-house AEO lead is a real alternative to an agency. It is slower to start and clearer to own.
Descriptions of other companies are qualitative and fair-minded. Where we mention a public positioning, treat it as “as of November 2026, per their public site,” and check the source before you rely on it. We do not publish unverified feature grids or invented customer results.
| Topic | An internal hire | AI Solo |
|---|---|---|
| What you are buying | An employee learns your product deeply, sits inside legal review, and stays after the first 90 days. The cost is salary, tools, and the months before they are effective. | AI Solo starts from a signed plan, a 72-hour kickoff when capacity allows, and a bench that already runs this workflow. You do not own the method the way you own an employee. |
| Who runs the work | Their team or yours operates delivery under their commercial model (confirm on their site). | A senior strategist-led programme with human approval on customer-facing copy. |
| Measurement | Depends on their public positioning — verify on their site. | Defined prompt set with mention, citation, and share-of-answer reporting. No citation guarantee. |
| Production cadence | Depends on one hire’s bandwidth after onboarding. | Documented ship log: Growth 25 or Scale 50 articles/month on managed plans, plus technical and authority work. |
| Guarantees | Read their public terms. We do not summarise guarantees we have not verified. | No ranking or citation guarantees. Measurement method is described in our FAQ and terms. |
| When they fit better | Hire in-house when AEO is a permanent function and you can wait to recruit. | Use AI Solo to start the function now, or to cover it until the hire is productive. |
Shapes of offer
How An internal hire is usually bought
An employee learns your product deeply, sits inside legal review, and stays after the first 90 days. The cost is salary, tools, and the months before they are effective.
How AI Solo is bought
AI Solo starts from a signed plan, a 72-hour kickoff when capacity allows, and a bench that already runs this workflow. You do not own the method the way you own an employee.
Category angle
An in-house AEO lead owns context permanently but needs months to recruit and tool up. AI Solo starts from a signed Growth or Scale plan with a 72-hour kickoff when capacity allows—delegation versus employment, not software versus software.
Decision
Choose An internal hire when
Hire in-house when AEO is a permanent function and you can wait to recruit.
Choose AI Solo when
Use AI Solo to start the function now, or to cover it until the hire is productive.
Pricing models
An internal hire
Salary, benefits, tooling, and ramp time for a full-time lead.
AI Solo
Monthly programme fee; 72-hour kickoff when capacity allows after sign.
Migration
Treat us as interim or permanent overlay: we document the operating loop your hire will inherit.
FAQ
Start with a complimentary AI Visibility Check, or commission a $997 audit if you already know this is a priority.