Research
We will publish research when the method can sit next to the finding. Until that exists, this page explains the standard rather than staging charts.
A study needs a question, a sample, a date, and a method a reader can argue with. Screenshot anecdotes and unsourced industry percentages do not clear that bar, including statistics we removed from this site for that reason.
Client work can inform research only with permission and without presenting one account as a universal law. The Answer Index, a rankings product some AEO sites publish, is not on this site because we will not rank companies on invented data. A methodology note lives on the methodology page.
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