Industry
A playbook for fertility care, written for this vertical rather than copied from a neighbour.
Baseline your vertical prompts before you commit to a retainer.
Free AI Visibility CheckBuyer language
Follow-ups
Citation map
Health publishers, patient communities, and clinic directories.
Primary risk
Outcome statistics copied from somewhere else, or implied promises.
Asset to build
Explainers that describe process, eligibility questions, and how to verify any figure.
Engine angle
In Fertility, assistants blend Health publishers, patient communities, and clinic directories. We prioritise Explainers that describe process, eligibility questions, and how to verify any figure. so the cited paragraph matches what you can defend in a sales call.
Operating plan
Week 1
01Baseline
Approve prompts in the buyer’s words, including “How do I choose a clinic, and what questions should I take to the consult?” Fix name and address drift on Health publishers, patient communities, and clinic directories.
Week 2
02Asset
Clinician-reviewed definitions
Week 3
03Proof
Separate entities for each clinic
Week 4
04Report
A source list for any number you choose to publish
Compliance note
Success-rate language, eligibility, and emotional health claims are held for your medical reviewer. Assistants may still summarise third-party sites we do not control.
Ship log
Clinician-reviewed definitions
Logged against the prompt it is meant to answer
Separate entities for each clinic
Logged against the prompt it is meant to answer
A source list for any number you choose to publish
Logged against the prompt it is meant to answer
FAQ
Start with a complimentary AI Visibility Check, or commission a $997 audit if you already know this is a priority.