Guide
SEO earns visibility in ranked lists. AEO earns a place in answers. Most brands still need both, because assistants retrieve the same web SEO already maintains.
Crawlable pages, unique titles, internal links, and a coherent entity still matter. If a model cannot fetch a page, it cannot cite it. Technical SEO remains part of our service list for that reason.
The extra AEO layer is the prompt set and the way pages are written so a paragraph can stand alone. Classic rank reports do not tell you whether you were recommended.
SEO often optimises a keyword. AEO optimises a question a buyer asks in a full sentence, including comparisons and local constraints. Off-site descriptions matter more, because assistants quote other people’s words about you.
Neither discipline gives you a dial inside the model. Anyone who sells that dial is selling something we will not put on this site.
Start with a complimentary AI Visibility Check, or commission a $997 audit if you already know this is a priority.